Sports Business Leaders Redesign
I gave Sports Business Leaders (SBL) a fresh new look! This involved a full logo and brand update to make them look more modern and energetic. The goal was to create a bold but friendly brand that appeals to everyone in the sports industry.
The redesign process was comprehensive, ensuring that every aspect of SBL's visual identity was aligned with their mission and values. This transformation not only modernized their appearance but also reinforced their position as a leader in the sports business community.
What I did:
- New Logo: A clean, modern logo/badge + wordmark representing their commitment to sports
- Color and Fonts: Updated colors and fonts to feel fresh and add a professional personality.
- Brand Guidelines: A simple system to keep everything looking consistent.
I also rebuilt their website to be super user-friendly and focused on events and community growth. It's now easier to navigate, sign up for events, and get involved.
This project was all about getting SBL ready for growth with a strong brand and online presence.
